What Are Gems in Gemini? A Practical Guide
What Gems in Gemini are, when to build one instead of writing a prompt, how to write, test and share one, and what Google’s move from Gems to skills means. Checked October 19, 2026.
How to Research Any Topic Faster With AI (Without Skipping the Check)
A tool-agnostic workflow for getting up to speed on an unfamiliar topic with AI: a research brief, a landscape map, source triage, a claim-check log and a know-versus-believe one-pager.
Why Notebooks Are a Great Copilot Feature for Work That Runs for Weeks
A chat is for a question. A Copilot Notebook is for a subject you’ll keep asking about. Here’s the five-question test, a filled-in set-up card, an instruction block and the monthly check that keeps a Notebook current.
Newsjacking With AI: How to Join a Trending Moment Without Embarrassing Your Brand
How to use AI for newsjacking without embarrassing your brand: a six-question go/no-go test, three prompts, a borrowing checklist, a one-page response sheet and a moment log.
How to Diagnose a Campaign Performance Drop With AI
A method for diagnosing a campaign performance drop with AI: five checks in a fixed order, a scored real-drop test, a change log, a hypothesis register and two prompts to paste.
How to Analyze Competitor Ads With AI Without Copying Them
A method for analyzing competitor ads with AI using public ad libraries: a teardown register, three prompts, a six-question copy check and the legal line between learning from an ad and copying it.
How to Brief a Freelancer or Agency on AI-Assisted Creative Work
A creative brief should settle AI before work starts. Seven lines for tools, inputs, what stays human, sign-off, revisions, rights and proof, a filled-in sample and a scored check.
Copilot Researcher Agent for Marketers: When to Use It and What to Ask It
A decision-and-prompt guide to the Researcher agent in Microsoft 365 Copilot: when to use it over chat, the brief to write first, four marketing questions, and how to check the report.
Why Human in the Loop Matters: What Happens When Nobody Checks the AI
The case for a human in the loop: three real cases where the check was skipped, the three jobs a person does that a model can’t, and a six-question test of whether your loop is a real control.
Five Microsoft Copilot Agents Worth Setting Up This Week
A selection guide to five Microsoft Copilot agents: which to set up first by what they can change, which marketing role each suits, and the signal that earns each a place.
