How to Use AI for Marketing Attribution (So You Know What’s Actually Working)
A practical guide to using AI for marketing attribution: how AI-driven models differ from last-click, which tools (Google, Meta, GA4, HubSpot, Triple Whale, Northbeam) actually do this well, how to use ChatGPT or Claude to interpret your exported reports, and the honest limitations you need to know before you reallocate a dollar of budget.
How to Use AI for Email Marketing (Without Losing the Human Touch)
A marketing strategist walks through how to use AI for email marketing across the full workflow: strategy, copywriting, personalisation, subject-line testing, and analysis, without sounding like a robot.
How to Use AI for Video Marketing in 2026 (What Is Actually Working)
A marketing strategist breaks down how to use AI for video marketing in 2026 across scripting, editing, repurposing, and captions, with an honest take on what is genuinely working and what to avoid.
How to Repurpose a Webinar With AI (Into Weeks of Content)
A step-by-step marketing workflow for turning a single webinar recording into weeks of content using AI.
How to Write a Press Release With AI (That Journalists Actually Open)
A working guide to writing press releases and media pitches with AI, from a marketer who’s sent hundreds.
Your AI Agent Passed the Demo. Here Are 5 Evals to Run Before It Touches Real Work.
88% of AI agents never reach production. Learn how to evaluate AI agents before you hand them real workflows, real customers, and real consequences.
AI Tool Evaluation Checklist: 8 Questions Every Marketing Team Must Ask Before Buying
An 8-question AI tool evaluation checklist for marketing teams. Learn what to test, what to ask vendors, and how to run a 2-week pilot before committing.
How to Evaluate AI-Generated Marketing Content Before It Goes Live
A 5-point CRAFT framework for evaluating AI-generated marketing content before it goes live. Practical guidance from a marketing strategist with 10+ years of hands-on experience.
How to Build a Content Marketing Strategy with AI
An AI content marketing strategy is more than scheduling posts. Here’s how to use AI to research, plan, create, and distribute content that gets results.
How to Write YouTube Video Scripts with AI
AI for YouTube scripts cuts prep time dramatically. Learn how to plan, structure, and write YouTube video scripts with AI, with real prompts and examples.
