What Role Does Empathy Play in Driving AI Adoption and Marketing Innovation?
A practical guide to using empathy, not just training, to get a marketing team through an AI rollout: the four distinct fears hiding inside ‘resistance,’ how to diagnose which one a colleague is carrying, and why the discovery skill your team already uses on customers works on teammates too.
How to Train Employees on Google Gemini: A Practical Roadmap
A practical roadmap for Google Gemini training for employees: a shared foundation, a repeatable prompting method, and proof it actually worked.
How to Use AI for Direct Mail Personalization
AI’s real value in direct mail is multiplying a spreadsheet of customer segments into small, testable offer variants, not writing one nicer letter for everyone on the list.
How to Use AI for Co-Branded Partnership Content
Co-branded content fails when one brand drafts and the other edits. Here is how to use AI for the alignment step instead, with templates you can reuse.
How to Create Videos With AI Using Microsoft Copilot
A hands-on walkthrough of Copilot’s video creation tool inside the Create hub: what it actually composes versus generates, the four ways to start a video, editing your draft, turning a PowerPoint into a video, and when to use it instead of Sora 2 or a real editor.
How to Write a Sponsorship Pitch With AI (That Gets a Yes, Not a Form Rejection)
A practical guide to using AI to draft sponsorship and partnership pitches: how to research the right partner, structure the ask and value exchange, use a real copy-paste prompt template, and know where AI’s usefulness runs out.
How Marketing Teams Split the Work With AI, Role by Role
Don’t redesign a marketing role around AI, redesign the work inside it: what AI handles, what the person still owns, and how it gets checked.
From AI Experiments to Business Results: What Counts as Proof
What actually counts as proof when a pilot goes in front of a skeptical finance lead: a six-rung evidence ladder, a one-page write-up template, and what to say when the honest answer is that it did not work.
How to Set Up Claude Cowork for Your Business (Complete Guide)
Most people only use Claude Cowork to write emails because nobody showed them the folder-and-context setup that turns it into a real coworker. Here’s how to build that setup, step by step, with no screenshots required.
AI for Executives: A Personal Playbook for Using AI in Your Own Role
Most ‘AI for executives’ content is written for the job of leading a rollout: picking tools, training a team, reporting adoption. This is the other job: how you personally use AI in your own week, as a thinking partner for the decisions only you can make and a delegate for the work that doesn’t need to be.
