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48% of Executives Say AI Has Been a Massive Disappointment. Here’s What the Other 52% Are Doing Differently

48% of Executives Say AI Has Been a Massive Disappointment

Writer’s 2026 enterprise survey found 48% of executives call AI adoption a ‘massive disappointment’ and only 29% see significant ROI from generative AI. The companies that do see returns share five specific habits: they pick one workflow at a time, they train people before tools, they measure changed behaviour rather than usage, they let teams own their own AI, and they treat AI as a colleague that needs onboarding, not a button you press.

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