Public AI tools can keep or learn from what you type unless you change the defaults. This guide shows you exactly what happens to your data, the one setting to switch off today, a clear list of what never to paste, and a five-line AI policy any manager can roll out this week. No jargon, no fear-mongering, just the safe way to actually use these tools.
Why this matters more than people think
In early 2023, engineers at Samsung did something completely reasonable. They used ChatGPT to help fix some code and tidy up meeting notes. The problem: the code was proprietary, the notes were internal, and at the time, anything typed into ChatGPT could be used to train the model. Three separate leaks happened in under 20 days, and Samsung ended up banning the tool on company devices entirely. [1]
Here is the uncomfortable part. Those engineers were not careless. They were doing exactly what most of us do every day: reaching for the fastest tool to get the job done. And that is precisely why this is worth your attention.
The numbers back it up. According to Cyberhaven, around 11% of everything employees paste into ChatGPT is confidential company data, and a meaningful share of workers do it every single week. [2] Meanwhile, the average data breach in 2025 cost organisations $4.44 million globally, and a record $10.22 million in the US. [3] Most of those breaches have nothing to do with AI. But “I pasted the wrong thing into a chatbot” is now a genuine way to land on that list.
This is closely related to what people call shadow AI: staff quietly using tools their employer never approved. If you want the bigger picture on that, we covered it in detail in our guide on shadow AI. For now, let’s keep it practical.
What actually happens to what you type?
Let’s clear up the single biggest source of confusion: not all AI accounts are the same, and the difference is the whole game.
When you use a free or personal ChatGPT account, your conversations can be reviewed and used to improve future models unless you turn that off. That does not mean a human is reading your messages over your shoulder. It means your input can become part of the giant pile of text used to train the next version. Once it’s in there, you cannot pull it back out.
Business accounts work differently. OpenAI states plainly that it does not train on data from ChatGPT Team, Enterprise, Edu, or its API by default. [4] Same story with Microsoft Copilot for work and Claude’s Team plans: your prompts are not used to train the underlying model. The technology is identical. The data promise is not.
Treat a free public chatbot like a postcard: assume anything you write could, in theory, be read by someone else later. Treat a paid business account like a sealed business envelope: far safer, but still worth not stuffing with your most sensitive secrets.
The one setting to change today
If you only do one thing after reading this, do this. On a personal ChatGPT account, open Settings, then Data Controls, and turn off “Improve the model for everyone.” That single switch stops your future chats from being used for training.
Even better for one-off sensitive questions: use Temporary Chat (the icon at the top of a new chat). It works like an incognito window. The conversation is not saved to your history and is not used for training. When you’re done, it’s gone.
Claude and Gemini have equivalent controls in their settings. The exact menu names shift every few months, so the rule of thumb is: go into settings, find anything labelled “data,” “training,” or “improve the model,” and switch it off for anything work-related. Takes two minutes. Saves a lot of grief.
What you should never paste into a public AI tool
This is the checklist I give every team I train. Print it, pin it, whatever works. If the information is on this list, it does not go into a free or personal chatbot:
- Anything that identifies a real person: customer names, emails, phone numbers, addresses, health or HR details. This is also a data-protection issue under rules like GDPR, not just a company-secrets one.
- Unreleased or proprietary material: source code, product roadmaps, pricing you haven’t announced, financials, M&A plans.
- Anything covered by an NDA or client confidentiality: if a client would be upset to see it in a stranger’s hands, don’t paste it.
- Login details and security info: passwords, API keys, internal system names. Obvious, but it happens constantly.
- Legal or contract drafts with real party details: fine to ask about a clause in general terms, not fine to paste the whole signed agreement.
Notice the pattern. The issue is almost never the question you’re asking. It’s the raw confidential data you paste in to get the answer. Which leads to the fix.
How to use AI on sensitive work, safely
You do not have to choose between “use AI” and “protect the company.” You just have to be a little smarter about the inputs. Three techniques cover almost everything.
1. Redact and use placeholders. Instead of pasting a real client email, swap the specifics for tags. “Draft a renewal note to [CLIENT], whose contract for [PRODUCT] ends on [DATE], who has raised [ISSUE].” The AI writes a perfect template. You fill in the real details yourself, offline. The model never sees anything sensitive.
2. Use synthetic or sample data. Need help analysing a spreadsheet of real customer numbers? Give the AI a small, made-up version with the same structure, get the method or formula, then apply it to the real file yourself. (We walk through this approach in our guide on using AI for small-business workflows.)
3. Move real work into a business-grade account. If your team regularly needs to put company information into AI, that’s the signal to get ChatGPT Team, Copilot, or Claude for Teams. You get the no-training guarantee, admin controls, and a clear audit trail. For a modest monthly fee per person, it turns a risky habit into a managed one.
No setting makes a public tool perfectly safe. Even with training switched off, providers may retain chats for a short period to monitor abuse. For your most sensitive material, the safest answer is still: don’t put it in a third-party tool at all, business account or not.
The five-line AI policy any manager can roll out
Most teams don’t have an AI policy. They have a vague feeling that they probably should. If you manage people, you can close that gap this afternoon. You don’t need a 20-page document drafted by legal. You need five clear lines that a busy person will actually read:
- Approved tools: “Use [X] and [Y]. Don’t use random new AI tools without checking first.”
- The red list: “Never paste customer data, unreleased information, passwords, or anything under NDA into a public AI tool.”
- The safe default: “For sensitive tasks, use our business account or redact the details first.”
- The settings rule: “Turn off model training on any personal account you use for work.”
- The ask-first line: “Not sure if something’s okay to paste? Ask [name] before you do.”
That’s it. The point of a policy isn’t to scare people off AI. It’s to give them enough confidence to use it well. Teams that ban AI outright just push it into the shadows, which is usually worse. We’ve seen this play out again and again, and it’s a big reason so much corporate AI training fails.
Tool-by-tool: where the data settings live
A quick reference for the four tools most non-technical teams actually use:
- ChatGPT (personal): Settings, Data Controls, turn off model improvement. Or use Temporary Chat. Team/Enterprise: no training by default.
- Claude: Settings, Privacy. Free and Pro plans have controls over training; Team and Enterprise plans don’t train on your data.
- Google Gemini: Activity settings let you turn off Gemini Apps Activity. Note that human reviewers may see flagged conversations, so the same redaction rules apply.
- Microsoft Copilot (work version): built for business; your prompts and company data aren’t used to train the foundation models. It’s a natural default for organisations already working inside the Microsoft ecosystem.
One more thing worth saying out loud: AI tools also make mistakes, and a confidential-data leak isn’t the only risk. They’ll invent facts too. If accuracy matters for your task, pair this guide with our anti-hallucination toolkit so you’re protected on both fronts.
What to do this week
Three steps, in order. First, change the setting: open your AI tool today and switch off model training, or start using Temporary Chat for anything sensitive. Five minutes, done.
Second, share the red list with your team. Paste those five “never” items into a Slack message or a team channel. You don’t need permission to make your colleagues a bit safer.
Third, if your team uses AI on real company data more than occasionally, make the case for a business account. The math is easy: a modest per-seat monthly fee versus the cost and embarrassment of explaining a leak to a client.
You don’t have to be a security expert to use AI responsibly. You just have to know what the tools do with your words, and decide, on purpose, what you’re willing to share. That’s a skill any professional can learn, and it’s one worth having.
Frequently asked questions
Is it safe to use ChatGPT for work?
It can be, if you set it up correctly. On a personal account, turn off model training in Data Controls or use Temporary Chat, and never paste confidential customer data, unreleased information, or anything under NDA. For regular work with company data, use a business-grade account like ChatGPT Team, Enterprise, or Microsoft Copilot, which do not train on your data by default.
Does ChatGPT use my data to train its models?
On free and personal ChatGPT accounts, your conversations can be used to improve future models unless you switch that off in Settings under Data Controls. On ChatGPT Team, Enterprise, Edu, and the API, OpenAI does not train on your inputs or outputs by default. The technology is the same; the data policy depends on the account type.
What should I never type into an AI chatbot?
Never paste anything that identifies a real person (customer names, emails, health or HR details), anything proprietary or unreleased (source code, financials, roadmaps), anything under an NDA, or any login and security details. The risk usually comes from the raw data you paste in, not the question you ask, so redact the specifics first.
How do I use AI safely with sensitive company data?
Use three techniques: redact real details and replace them with placeholders like [CLIENT] or [DATE]; use small made-up sample data to get a method, then apply it to the real file yourself offline; and move regular sensitive work into a business-grade account that does not train on your data. For your most sensitive material, the safest option is still not to use a third-party tool at all.
Should my team have an AI usage policy?
Yes, and it can be short. A useful policy names the approved tools, lists what must never be pasted into a public tool, sets a safe default (business account or redaction), tells people to turn off model training on personal accounts, and gives a clear person to ask when unsure. Banning AI entirely usually backfires by pushing it into the shadows, which is harder to manage.
About this guide
A practical, non-technical walkthrough from the team at Future Factors AI, who have trained 2,000+ professionals to use AI with confidence. Tools and features change often, so confirm current settings and always verify specific claims before you rely on them.
- [1] SamMobile. Samsung and the 2023 ChatGPT data leak. 2024.
- [2] Cyberhaven. 11% of data employees paste into ChatGPT is confidential. 2024.
- [3] IBM. Cost of a Data Breach Report 2025. 2025.
- [4] OpenAI. Enterprise privacy and business data usage. 2026.
- [5] OpenAI Help Center. How to disable model training. 2026.



