How to Use AI for Webinar Marketing: What Actually Fills Seats
A working marketer's guide to using AI across the webinar lifecycle: the honest attendance benchmark, why the last week matters more than the six-week campaign, and which tool tiers can actually process a 60-minute recording.
How to Write a Media Pitch With AI (Without Getting Deleted)
A working marketer’s guide to using AI in media relations: what it genuinely helps with (reporter research, list pruning, story testing, subject lines) and the one part of the job you should never hand over.
How to Build an Ideal Customer Profile With AI (From Evidence, Not Opinions)
A practical guide to building an ideal customer profile with AI: the data sources that make it real, the exact prompts to run, and the failure mode that produces a confident, fabricated composite.
How to Write a White Paper With AI
A practical workflow for using AI to produce a B2B white paper that earns a place on the shortlist, including the citation checks that AI cannot be trusted to do and the parts of the job that must stay human.
How to Use AI for Crisis Communications
A practical guide to using AI in crisis communications, covering the preparation work AI does well, the live-incident tasks it can support, and the published liability cases that define where it must not go.
How to Use AI for Reddit Marketing
A practical guide to using AI for Reddit research, listening and drafting, plus the platform rules that decide whether your account survives.
How to Use AI to Translate Marketing Content
A risk-based workflow for translating marketing content with AI, covering tools, human review, and the multilingual SEO rules Google actually enforces.
How to Use AI to Clean CRM Data (Before It Quietly Wrecks Your Marketing)
A marketer’s workflow for AI-assisted CRM cleanup, grounded in current B2B data decay benchmarks and Salesforce’s State of Sales 2026 research.
How to Use AI for Holiday Marketing Campaigns (Your Q4 Starts in August)
A marketer’s August playbook for AI-powered holiday campaign planning, grounded in Adobe’s official 2025 holiday season data and Salesforce’s 2026 State of Commerce research.
How to Use AI for Customer Win-Back Campaigns (Reactivating Lapsed Customers Before They Forget You)
A practical guide to using AI to segment, write, and time customer win-back campaigns, with real Klaviyo benchmark data and the exact prompts that avoid sounding desperate.
